BRAND
Strategy & Design

COLOUR PALETTE // BRAND GUIDELINES

The best and most marketable branding doesn’t feel like marketing — it feels like connection.

Our custom branding suites include primary, alternate and stamp logos, typography, colour palette and brand guidelines, including examples of the brand at play.

Close-up of the sand on the beach with the shadows of a palm tree's fronds cast across it.

THE Process

We create classic, sophisticated branding that will stand the test of time.

From the initial point of contact, right through to delivery of your brand collateral, we ensure that the process is seamless.

We begin with an in-depth consultation to understand your business, target audience, and design preferences.
We develop a cohesive brand voice, messaging, and positioning that align with your audience’s needs and market trends.
We create a strong visual identity, including a logo suite, colour palette, typography, and brand aesthetics that reflect your brand’s personality.
You’ll receive all of your brand assets, including brand guidelines that allow you to consistently apply your brand across all platforms.
Once your custom branding is complete we will also offer optional additional uplifts and services that will take your brand to the next level.

Get started nowbranding that will stand the test of time.

RECENT CLIENT WORK // BRANDS WE’VE CREATED

HUEZ /001

Logo // Colour Palette // Typography // Web Design

Close-up of blonde hair and partial face with the word 'HUEZ' overlayed.

We were lucky enough to work on the creation of the full brand for Huez Salon - which is a beautiful hair salon under the guidance of the ultra talented Harriett Leayr, in Newcastle NSW. We started with the creation of a strong yet feminine logo, moved to typography, designed a soft colour palette and then brought the design to life online - through a new website.

Close-up of a woman's face with blurred hair and overlay text "HUEZ" repeated multiple times vertically. Text "BY HARRIET LEAYR" at the bottom.

PEACH AESTHETICS /002

Logo // Colour Palette // Typography // Web Design

Close-up of the word "peach" in a serif font, with "AESTHETICS" below in smaller text, against a grayscale abstract background.

RECENT CLIENT WORK // BRANDS WE’VE CREATED

Peach Aesthetics is a boutique cosmetic clinic in Newcastle NSW, that values experience and astounding cosmetic results above all else. Founded by Lucy Hutchings RN in 2020, Peach Aesthetics’ mission is to be the go-to, gold standard clinic for cosmetic injectables in Newcastle. We were fortunate enough to do a complete rebrand for Lucy and it turned out so beautifully!

KIND WORDS

PEACH

"I am SO thrilled with THE BRANDING CREATED for MY BUSINESS by BASIC BLACK CREATIVE. The PROCESS WAS SO EASY and MY VISION was BROUGHT TO LIFE! I highly RECOMMEND WORKING with LIZZY IF YOU ARE looking FOR AN extremely HIGH END AND sophisticated SERVICE WITHOUT THE fuss!"

Lucy

KIND WORDS

Close-up black and white photo of a woman's face with eyes closed, showing smooth skin and detailed eyelashes. Beauty and hair branding and websites.

ELSA

“Lizzy IS AN Incredible BRAND And WEBSITE DESIGNER. She TOOK MY IDEAS And TURNED THEM INTO Something THAT FEELS Effortlessly ME—BUT Elevated. HER PROCESS IS Seamless, HER ATTENTION TO DETAIL IS Unmatched, And SHE TRULY GETS HOW TO MAKE A BRAND Stand OUT.”

Ella

FREQUENTLY Asked QUESTIONS

Need some further information on our branding process? Look no further. If this doesn’t answer those niggling questions that you have, feel free to reach out and ask us here.

We are female lead - so we understand that our own branding and website would look quite feminine but never fear, we work with all kinds of brands - we tailor the brand suit your needs.
Here are some examples of the businesses we have worked with in the past ten years - that cover a vast array of demographics.

We’ve worked with Legal firms, financial planners, professional speakers, liquor brands, hair and beauty salons, wellness brands, stylists, wedding planners, florists, content creators, fashion brands, psychologists, preschools and schools, musicians, artists, allied health professionals and restaurants / cafes. You name it, we’ve done it. And we are ready to work with you!
Of course you can! If you love our work and are ready to dive in, we can get straight into a custom brand package as outlined above. If however you’d like to just dip your toe in with us first, why not start with our Brand Audit. The audit take a good look at your existing brand channels, look and feel and gives you recommendations on what you could do a little better. We’ll suggest follow up services that you can then consider ,if you wish to act on the items in the audit.
We are located in Newcastle, NSW - but we work with anyone, anywhere. Our primary focus is on businesses in Newcastle, Sydney and the entire East Coast of Australia - but we have worked with brands as far away as the United States - so don’t be shy to reach out if you’re far awya and love our work.
Our full custom branding suite including 3 logo variations, typography, colour palette and guidelines is $1280.00.
This includes the initial delivery of three primary logo draft versions - where you get to select one and ask for edits. From there you get one more included round of edits and you will be given an accompanying stacked/alternate and stamp versions of you logo, colour palette, typography and brand guidelines in a PDF. iIf you require more options or edit around, this can be quoted on.