LOGO DESIGN // TYPOGRAPHY
BRANDING
BESPOKE
BRAND
Strategy & Design
COLOUR PALETTE // BRAND GUIDELINES
The best and most marketable branding doesn’t feel like marketing — it feels like connection.
Our custom branding suites include primary, alternate and brand submark logo versions, typography, colour palette and brand guidelines, including examples of the brand at play. Your brand is more than a logo — it’s how your audience experiences you. Our branding package gives you a complete, cohesive identity that communicates your values, stands out in the market, and sets your business up for long-term growth.
Let’s create a brand that resonates. Book a consultation today.
THE Process
We create classic, sophisticated branding that will stand the test of time.
From the initial point of contact, right through to delivery of your brand collateral, we ensure that the process is seamless.
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We begin with an in-depth consultation to understand your business, target audience, and design preferences.
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We create a strong visual identity, including a logo suite, colour palette, typography, and brand aesthetics that reflect your brand’s personality.
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You’ll receive all of your brand assets, including brand guidelines that allow you to consistently apply your brand across all platforms.
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Once your custom branding is complete we will also offer optional additional uplifts and services that will take your brand to the next level.
Get started nowbranding that will stand the test of time.
RECENT CLIENT WORK // BRANDS WE’VE CREATED
HUEZ /001
Logo // Colour Palette // Typography // Web Design
We were lucky enough to work on the creation of the full brand for Huez Salon - which is a beautiful hair salon under the guidance of the ultra talented Harriett Leayr, in Newcastle NSW. We started with the creation of a strong yet feminine logo, moved to typography, designed a soft colour palette and then brought the design to life online - through a new website.
Huez Submark - used as sign off, favicon in browsers & email signature sign offs.
PEACH AESTHETICS /002
Logo // Colour Palette // Typography // Web Design
RECENT CLIENT WORK // BRANDS WE’VE CREATED
Peach Aesthetics is a boutique cosmetic clinic in Newcastle NSW, that values experience and astounding cosmetic results above all else. Founded by Lucy Hutchings RN in 2020, Peach Aesthetics’ mission is to be the go-to, gold standard clinic for cosmetic injectables in Newcastle. We were fortunate enough to do a complete rebrand for Lucy and it turned out so beautifully!
Peach Submark - used as a favicon in browsers, minimal signage points / collateral & email signature sign offs.
Want to see what brand guidelines look like?
A brand isn’t just a logo — it’s the visual system that holds everything together. Inside our brand guidelines, you’ll see how typography is carefully paired and balanced, and how it works seamlessly alongside colour and imagery to create a cohesive look and feel. This could be what your brand looks like when everything comes together perfectly.
CLICK TO SEE AN EXAMPLE OF BRAND GUIDELINES
KIND WORDS
PEACH
"I am SO thrilled with THE BRANDING CREATED for MY BUSINESS by BASIC BLACK CREATIVE. The PROCESS WAS SO EASY and MY VISION was BROUGHT TO LIFE! I highly RECOMMEND WORKING with LIZZY IF YOU ARE looking FOR AN extremely HIGH END AND sophisticated SERVICE WITHOUT THE fuss!"
Lucy
KIND WORDS
ELSA
“Lizzy IS AN Incredible BRAND And WEBSITE DESIGNER. She TOOK MY IDEAS And TURNED THEM INTO Something THAT FEELS Effortlessly ME—BUT Elevated. HER PROCESS IS Seamless, HER ATTENTION TO DETAIL IS Unmatched, And SHE TRULY GETS HOW TO MAKE A BRAND Stand OUT.”
Ella
FREQUENTLY Asked QUESTIONS
Need some further information on our branding process? Look no further. If this doesn’t answer those niggling questions that you have, feel free to reach out and ask us here.
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We work with all kinds of brands! Over the past ten years we’ve worked with legal firms, financial planners, professional speakers, hair and beauty salons, wellness brands, stylists, wedding planners, florists, content creators, fashion brands, psychologists, preschools and schools, musicians, artists, allied health professionals and restaurants / cafes. You name it, we’ve done it. And we are ready to work with you!
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Of course you can! If you love our work and are ready to dive in, we can get straight into a custom brand package as outlined above. If however you’d like to just dip your toe in with us first, why not start with our Brand Audit. The audit takes a good look at your existing brand channels, look and feel and gives you recommendations on what you could do a little better. We’ll suggest follow up services that you can then consider, if you wish to act on the items in the audit.
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We are located in Newcastle, NSW - but we work with anyone, anywhere. Our primary focus is on businesses in Newcastle, Sydney and the entire East Coast of Australia - but we have worked with brands as far away as the United States - so don’t be shy to reach out if you’re far away and love our work.
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Our full custom branding suite including 3 logo variations, typography, colour palette, a brand at play example and guidelines is $1280.00.
This includes the initial delivery of three primary logo draft versions - where you get to select one and ask for edits. From there you get one more included round of edits and you will be given an accompanying stacked/alternate and submark versions of you logo, colour palette, typography and brand guidelines in a PDF. If you require more options or edit rounds, this can be quoted on.
Our branding package is designed to provide a cohesive and professional identity that resonates with your target audience. From initial concept to final deliverables, we ensure your brand stands out and communicates your values effectively.

